NEW LOST CITY RECORDS TOUR
(SPONSORED BY PENNINGTON DISTILLERY)
In June 2021, New Lost City Records artists, Whelan Stone, Blake Henderson, & Forrest Finn, went on an exciting 43-city tour across the southeastern region of the US. They received generous support from Pennington Distillery, who helped sponsor the tour. Working closely with my New Lost City Records team, we planned & booked each show. I also had the exciting task of creating the tour's branding elements, including eye-catching show posters, a tour van wrap, & various marketing materials. I was also responsible for running digital ad campaigns on the tour, utilizing Facebook, Instagram, & Google Analytics to target the right audience for each show. Through strategic targeting & data analysis, we engaged potential concert-goers & built excitement, resulting in successful turnouts & a memorable experience. Overall, the tour was a success, leaving a lasting impression on fans and further solidifying the New Lost City Records brand.
The collaboration between New Lost City Records & Pennington Distillery was highly successful, with Pennington Distillery serving as a proud sponsor of the tour & creating a special "New Lost City Records whiskey" exclusively distributed at each show. As a part of this partnership, I had the honor of designing the labels for these exclusive whiskey bottles & creating a tour van wrap that showcased the synergy between the two companies & promoted the shows during the tour.
